XiongBo Deng

XiongBo Deng has been immersed in the realm of packaging design and branding since 2010, marking a decade of specialization in this field. Since 2013, he has been at the helm of Shenzhen Lingyun Creative Packaging (LEADWAY) as its founder and Creative Director.

Observing the increasing consumer emphasis on shopping experiences and aesthetic appeal, he advocates for brands and their designers to enhance the enjoyment and quality of design services in China.

His contributions to the field have earned recognition through numerous esteemed international design awards. Leveraging his experience, he now contributes as a judge, evaluating submissions for similar prestigious awards. His passion for packaging design and branding is evident in his decade-long commitment to the industry, constantly pushing the boundaries of creativity and innovation. His enthusiasm is not just in creating visually appealing designs, but also in shaping memorable consumer experiences that resonate deeply within the Chinese market.