Yi Wang

Yi Wang is the founder of WUFEEL BRAND Consulting and a leading figure in China’s brand design industry, with over a decade of experience driving the fusion of commercial value and aesthetic innovation. He also serves as Deputy Secretary-General of Yunnan Advertising Association, Vice President of Yunnan Brand and Advertisement Research Institute, and a visiting professor at several universities.

Yi has pioneered the “WUFEEL Methodology”, helping brands reshape consumer perceptions through scenario-based thinking, brand social role building, and strategic marketing. Under his leadership, WUFEEL has delivered integrated brand and visual solutions for clients including Yunnan Baiyao, Yankershop Food, GANQING, and Sunny Sunny Bakery, generating over 30 billion yuan in business revenue and launching 200+ new stores.

Blending Eastern design philosophy with an international outlook, Yi also leads global projects for clients such as THANG LONG and Dubai Tobacco. Through his unique approach, he continues to elevate brand impact and drive business success across diverse markets.