Yiting Xia
Design Director, Wuhan Zhaomu Heguang Culture Technology Co., Ltd
Social Media
Introduction
Xia Yiting is an emerging digital artist and cross-disciplinary designer, currently serving as Design Director at Wuhan Zhaomu Heguang Culture Technology Co., Ltd. A pioneer at the intersection of digital art and fashion, she focuses on the philosophy “Technology Empowers Culture”, delivering creative design and consulting services for leading companies including Alipay, Baidu, NetEase, Xiaohongshu, and Anta, and collaborating on innovation projects with firms such as STYLE3D.
Her portfolio spans virtual fashion, motion graphics, and product design, with notable works showcased at China Fashion Week, art exhibitions, and public installations. Xia seamlessly bridges artistic expression with commercial value, transforming digital art into immersive experiences for diverse audiences.
An influential voice in both industry and academia, Xia lectures at leading institutions and contributes to forums exploring the future of digital fashion and AIGC. Her design philosophy emphasizes rigorous creativity grounded in business logic, championing innovative approaches to reinvent Chinese aesthetics in the digital age.