Yongzun Wu

Yongzun Wu is Design Lead at Samsung, responsible for the UX design of 10 flagship mobile applications. Over the past six years, he has held design leadership roles at Samsung and Kuaishou Technology, managing cross‑functional teams from the US, Korea, India, the UK, and China. Notably, in 2025, he led the redesign of Samsung’s Bixby(similar to Apple’s Siri), guiding the transformation from a voice assistant to a systematic AI assistant, now used by millions of users globally.

His designs have won top honors, including Red Dot Design Awards (×2), London Design Awards (Gold), French Design Award, MUSE Design Awards, and American Good Design Awards, and have been featured at Dutch Design Week and Paris Design Week, receiving coverage from Art Daily, DSCENE, D5 Design Magazine, and Sina, among other global media outlets. Besides, he has served as a juror for top global design competitions, including the Stevie Awards, Orpetron Awards, World Brand Design Society, and Terra Impact Award.