Zach McKinney

Zachary McKinney is a Creative Director at Barbarian in New York, where he leads creative teams and shapes the social business for American Express. With over a decade of experience across social, digital, and brand building, he specialises in culturally relevant work that creates meaningful connections between brands and audiences. His expertise in real-time content, combined with experience managing an established brand within a highly regulated industry, gives him a balanced perspective on evaluating both fast-moving creative ideas and long-term brand platforms.