Zak Vono

Zak Vono is VP of Strategy at OBE Worldwide, an independent experiential agency, where he leads a team of multidisciplinary strategists and helps guide the agency's growth. His experience spans policy, technology, finance, consumer goods, and sportswear, helping clients translate complex business objectives into clear strategic direction.

He believes strategy should extend beyond the beginning and end of a project, remaining relevant as markets, audiences, and cultural contexts evolve. His approach to measurement challenges traditional metrics, focusing on connecting experiences with sentiment, awareness with purchase, and audience behavior with continuous improvement.

Zak believes work that earns attention begins with paying attention: to culture, to emerging trends, and, above all, to people.