Jumseo Pang

Jumseo PANG (PANG-Zhiguojun) is a contemporary Chinese cross-disciplinary designer, design educator, and cultural industry practitioner. He currently serves as the Creative Director of Yensu Innovation Group (Yensu Creative Consulting & Yensu Cultural Creativity) and the Co-founder of Thinboom Health (Beijing) Brand Management Co., Ltd.

He has held key roles as Design Director at Professor Xiao Yong’s studio, leading cultural projects such as Olympic commemorative works and Expo packaging. He later served as National Group Director at LKK Innovation Design Group, overseeing brand design for clients including Mars Dove Chocolate and Kweichow Moutai, and developing systems for the Palace Museum. He went on to found LKK’s New Catering Design Unit and co-found Yanshu Cultural Creativity and Xinbu Health, focusing on health branding and product design.

His affiliations include roles as a Lecturer and Guest Expert at the Central Academy of Fine Arts, a Visiting Scholar at Sapienza University of Rome, and a Council Member of the Asia Youth Art & Design Alliance. He also serves on national and international design committees, acts as a Jury Expert, and holds multiple professional certifications in design and public art.