Zhijun He

Zhijun He is a seasoned graphic designer based in New York, currently driving brand storytelling at Samsung.

With a strong foundation in visual communication and digital marketing, she leads the creative direction and cross-platform campaigns that connect consumers with the brand in meaningful ways. Before joining Samsung, Zhijun built a robust background in brand development and digital design, with a passion for crafting insight-driven campaigns. Her expertise spans creative strategy, brand building, and ecosystem design—delivering measurable results through data-informed creativity and operational excellence.

Recognized globally for her creative excellence, Zhijun has received numerous prestigious international awards. Her acclaimed work has been widely exhibited at renowned venues and festivals around the world, reflecting her commitment to design innovation and cultural impact.